The Marketing Millennials 324 - How to Navigate Social Media in 2025 with Nick Tran, ex-TikTok & FARFETCH Head of Marketing
May 16, 2025
Nick Tran, the innovative CMO at FARFETCH and former TikTok marketer, dives into the shifting landscape of social media and marketing. He emphasizes the importance of originality and creativity to break the cycle of sameness. Nick discusses the decline of traditional ads in favor of genuine peer recommendations and community-led strategies. He also explores how Gen Z's unique brand loyalty impacts marketing approaches. Expect insights on revitalizing brands and building authentic relationships in a saturated content world.
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Content Trumps Media Buying
- Social media no longer requires media buy to break through; content quality drives engagement and growth.
- Smaller brands can compete by mastering organic content rather than outspending incumbents.
The Feed's Future Saturation
- AI-driven content optimization raises the bar, but creates sameness through templated hooks and formats.
- Future engagement will shift away from feeds as audiences seek original, substantive content.
Add Brand Value to Trends
- Don't jump on trends just for views; remix trends to add your brand's unique perspective.
- Focus on creating content that genuinely brings value to your audience to foster engagement.