From Dreamer to Doer: Who Better Than You? Movie Producer, Will Packer on How to Build Success and Resilience in life.
Feb 18, 2025
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Will Packer, a renowned film producer behind hits like Girls Trip and Straight Outta Compton, shares his journey from a college student to industry titan. He emphasizes the importance of targeting the right audience and how authentic storytelling resonates widely. Packer discusses the evolving producer role, balancing creativity with project management, and navigating Hollywood's changing landscape with the rise of streaming and AI. He also reveals strategies for building self-confidence, likening it to a muscle that can be developed through practice.
Will Packer emphasizes the importance of defining a target audience to tailor content for its potential success in the film industry.
He discusses building confidence as a skill through affirmations and small accomplishments, encouraging resilience despite external rejections.
Deep dives
Building an Audience Blueprint
When considering a project, defining the target audience is crucial to its potential success. Producers must identify a specific demographic, almost personifying them with a name and background, which helps tailor content to that group’s preferences. For instance, envisioning a character like Sharonda, a fictional woman with a relatable profile, guides the decision-making process on casting and script development. If a concept lacks a well-defined audience or purpose, Packer indicates it’s unlikely to gain traction in today’s oversaturated entertainment landscape.
The Importance of Authentic Experiences
Packer emphasizes creating content that provides under-delivered experiences rather than merely catering to underserved demographics. He cites the success of 'Girls Trip,' which offered an authentic portrayal of a lively experience at the Essence Music Festival — an event that had not been explored in film. This authenticity resonates with viewers from various backgrounds, as the film captured universal themes that appealed to a wider audience, including Caucasian women as a key demographic. The relatable storytelling and representation of women behaving authentically contributed to the film's success, proving that audiences crave genuine narratives.
Navigating Challenges in Hollywood
Packer discusses the complexities of Hollywood and the cyclical nature of opportunities within the industry. Despite the increase in content produced due to technological advancements, industry ebbs and flows can lead to reduced opportunities for actors and writers. Recent work stoppages and the impact of the COVID-19 pandemic have further constrained the landscape, resulting in fewer projects getting greenlit despite a surge in content creation. Understanding these dynamics is essential for aspiring creators as they navigate the intricacies of launching successful careers within a changing industry.
The Role of Confidence and Self-Belief
Confidence is portrayed as a skill that can be developed through daily affirmations and achieving small, tangible goals. Packer stresses the importance of cultivating a positive internal dialogue and not allowing external rejection to define one’s potential. He shares his own experiences of persistent rejections while pursuing his film career, underscoring that until one decides to abandon their dreams, they remain achievable. By fabricating momentum through manageable accomplishments, individuals can strengthen their self-belief and push through barriers that initially seem insurmountable.
Who's better than you? That's the book written by Will Packer, who has been producing some of my favorite movies since he was practically a teenager. He produced Straight Outta Compton, he produced Girls Trip with former podcast guest Tiffany Haddish starring in it, and he's produced a ton of other movies against impossible odds.
How did he build the confidence? What were some of his crazy stories? Here's Will Packer to describe the whole thing.
Episode Description:
Will Packer has made some of the biggest movies of the last two decades. From Girls Trip to Straight Outta Compton to Ride Along, he’s built a career producing movies that resonate with audiences and break barriers in Hollywood. But how did he go from a college student with no connections to one of the most successful producers in the industry? In this episode, Will shares his insights on storytelling, pitching, and how to turn an idea into a movie that actually gets made.
Will also discusses his book Who’s Better Than You?, a guide to building confidence and creating opportunities—even when the odds are against you. He explains why naming your audience is critical, why every story needs a "why now," and how he keeps his projects fresh and engaging.
If you're an aspiring creator, entrepreneur, or just someone looking for inspiration, this conversation is packed with lessons on persistence, mindset, and navigating an industry that never stops evolving.
What You’ll Learn:
How Will Packer evaluates pitches and decides which movies to make.
The secret to identifying your audience and making content that resonates.
Why confidence is a muscle you can build—and how to train it.
The reality of AI in Hollywood and how it will change filmmaking.
The power of "fabricating momentum" to keep moving forward in your career.
Timestamped Chapters:
[01:30] Introduction to Will Packer’s Journey
[02:01] The Art of Pitching to Will Packer
[02:16] Identifying and Understanding Your Audience
[03:55] The Importance of the 'Why Now' in Storytelling
[05:48] The Role of a Producer: Multitasking and Focus
[10:29] Creating Authentic and Inclusive Content
[14:44] Behind the Scenes of Straight Outta Compton
[18:26] The Confidence to Start in the Film Industry
[24:18] Embracing the Unknown and Overcoming Obstacles