The James Altucher Show

From Dreamer to Doer: Who Better Than You? Movie Producer, Will Packer on How to Build Success and Resilience in life.

Feb 18, 2025
Will Packer, a renowned film producer behind hits like Girls Trip and Straight Outta Compton, shares his journey from a college student to industry titan. He emphasizes the importance of targeting the right audience and how authentic storytelling resonates widely. Packer discusses the evolving producer role, balancing creativity with project management, and navigating Hollywood's changing landscape with the rise of streaming and AI. He also reveals strategies for building self-confidence, likening it to a muscle that can be developed through practice.
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ADVICE

Identify "Who" and "Why Now"

  • Identify your target audience and the "why now" for your project.
  • Specificity is key: imagine a real person who would love your content.
ADVICE

Personify Your Audience

  • Create a fictional persona representing your target audience.
  • Consider their demographics, habits, and preferences when making decisions.
ANECDOTE

Girls Trip Genesis

  • Will Packer made "Girls Trip" after attending the Essence Music Festival.
  • He identified an underserved audience and delivered a fresh, authentic experience.
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