The podcast explores the worth of writing proposals as a freelancer, including the benefits of verbal communication and having a webpage with necessary information. It emphasizes the significance of clear expectations, communication, and unique value in proposals. The hosts discuss the importance of proposal structure, keeping proposals concise, and tailoring them to different audiences.
Streamline client proposals by creating a hidden webpage with necessary information and deliverables to save time and simplify the decision-making process.
Tailor proposals to the specific audience and industry, highlighting unique aspects and setting clear communication expectations.
Deep dives
Tips for Writing a Good Client Proposal
When it comes to writing a client proposal as a freelancer, the hosts suggest moving away from traditional proposals and embracing a more streamlined approach. Instead of sending detailed custom proposals, they recommend using a hidden webpage that lists all the necessary information about what the client can expect. This includes clearly outlining the deliverables, setting communication expectations, and highlighting what sets you apart from the competition. By templatizing the proposal and focusing on simplicity, freelancers can save time and avoid unnecessary complexities. Additionally, the hosts stress the importance of tailoring the proposal to the specific audience and industry, recognizing that different clients may have different expectations.
Avoid Custom Proposals and Embrace Streamlined Communication
The hosts emphasize the benefits of getting away from custom proposals that require extensive design work and instead shifting towards more effective communication methods. They advocate for sending a link to a web page that contains all the necessary details. By avoiding lengthy PDFs and using a simple website format, freelancers can reduce friction for potential clients and simplify the decision-making process. The hosts also note that relying on custom proposals can be time-consuming and may not be necessary for many clients. Instead, they suggest templatizing the proposal as much as possible while still including unique aspects that set you apart in the market.
Key Components to Include in a Proposal
When crafting a proposal, the hosts recommend considering the client's expectations and communication needs. Clearly outlining what the client can expect from the working relationship, the deliverables, and the communication process are essential. They stress the importance of highlighting what makes you stand out from the competition, such as unique positioning, value propositions, or notable achievements. Additionally, the hosts suggest structuring the proposal in a way that captures the client's attention and avoids overwhelming them with excessive details. By customizing the proposal to fit the specific audience and industry, freelancers can increase their chances of success.
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