
CX Today How AI QA Is Turning Contact Centers into CX Intelligence Powerhouses
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Nov 6, 2025 Derek Corcoran, Founder and CEO of Scorebuddy, is a pro in QA and AI-driven customer experiences. He discusses how AI and automation are elevating Quality Assurance from a mere compliance task to a valuable source of customer experience intelligence. Discover how conversation analytics unveil hidden trends, and how AI scoring allows evaluators to focus more on strategy and coaching. Derek also shares insights on bridging QA insights with C-suite decision-making through business intelligence dashboards, emphasizing the transformative power of modern QA.
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Manual QA Breaks At Scale
- Manual QA using spreadsheets becomes ineffective as teams grow and data multiplies rapidly.
- Centralizing QA data in a specialist platform reduces scoring time and delivers immediate, consistent reports.
Multi-Channel QA Reveals Hidden Drivers
- Multi-channel QA captures conversations across platforms and reveals previously invisible contact drivers.
- Conversation analytics let teams correlate reasons to call with outcomes and service quality for deeper CX understanding.
Plan AI Adoption With Human Calibration
- Plan AI adoption carefully and maintain human oversight by calibrating AI scores against human evaluations.
- Audit AI regularly and use human evaluators for deep dives to ensure accuracy and trust in automated scoring.

