My Amazon Guy Amazon PPC, SEO, Design, & Catalog Merchandising are the Core Growth Hacks with Victor Dwyer
Standing out from competitors is every Amazon Seller's goal. Today, we will help you take a step closer to that goal.
Marketing Expert Victor Dwyer is back with another insightful webinar. This time, he is joined by none other than ‘My Amazon Guy’ founder Steven Pope.
Join them as they dive through every aspect of optimizing your Amazon page to achieve MORE SALES. From Amazon PPC, SEO, up to setting up effective catalogs, they will cover all of that and everything in between.
00:00 Introduction of Steven Pope
02:26 The Amazon SEO
12:20 Best bang for your buck PPC strategy
13:25 Amazon is not too late to launch products on
14:00 Brand Story Module
16:12 Make sure you segment and set up all the Ad types for the launch
19:00 Design impact during product launch
19:37 Using PickFu for A/B image test
23:08 If you don't marry your SEO to your Design or Catalog to your PPC, you're not gonna win
24:30 Amazon is entering the maturity phase
27:28 Everybody has to pay the "Amazon Tax"
29:39 Amazon SEO Factors
33:43 Can you de-index a KW
37:02 Amazon Infographic images
40:20 4 Things e-Commerce marketers do
41:07 Biggest metric on Main Images
43:29 Do you A/B test every infographic
45:52 Have you ever requested product re-brand
47:29 Do you even use broad match after your launch
48:56 Keep your auto and manual campaigns the same
50:21 Without Ads you cannot maintain organic position 1 on many KWs
53:11 What are your recommendations for DIY products
54:45 It's difficult to sell products that require lots of explanation
57:05 If you have a strong brand, people will continue to look for it
Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join
About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven then created My Amazon Guy, a 175+ employee agency that focuses on growing traffic and sales on Amazon. Steven not only owns MAG but also My Refund Guy, 2 Amazon Brands: Momstir & Age of Sage, and a Holster company HOLSTIT. Steven has more than 900 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon and has interviewed every major player in the Amazon space on his podcast.
LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.
About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.
My Amazon Guy Podcast and Videos:
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Website: MyAmazonGuy.com
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