Modern Musician Podcast #320 - Allison Moore: How Splash Music is Redefining Fan Engagement Through Gaming
Allison Moore is the Vice President of Marketing at Splash Music, where she leads groundbreaking initiatives that fuse music, gaming, and fan engagement. With over a decade of experience spanning Sony Music Entertainment and SoundCloud, she’s built artist-first platforms, launched global content strategies, and pioneered immersive digital campaigns. Recognized as an industry innovator, Allison continues to shape the future of music discovery and interaction—where fans don’t just listen to music, they play, co-create, and live it through dynamic, tech-driven experiences like Splash and We Mixed.
In this episode, Allison Moore shares how Splash Music is redefining the fan-artist connection through gaming, interactivity, and co-creation in the digital age.
Key Takeaways:
- How Splash Music built the world’s largest music game on Roblox—transforming fan engagement into a playful, immersive experience.
- Why co-creation tools like We Mixed empower fans to collaborate creatively with artists—without needing advanced tech skills.
- The future of authentic artist-fan relationships in gaming, digital, and social spaces—and how technology can amplify creativity rather than replace it.
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→ Learn more about Allison and Splash Music’s work at splashmusic.com.
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