The B2B Playbook #150: Reach More B2B Customers with The Dream 100 Technique
How can you reach more ideal B2B Customers? In this episode of The B2B Playbook, we dive deep into the game-changing concept of the Dream 100 strategy. We explain how this powerful technique can help you identify and reach your ideal B2B customers more effectively than ever before.
We discuss the origins of the Dream 100, how it fits into our 5 B's framework for demand generation, and provide practical examples of how we've implemented it in our own business. From working your way into key communities to strategic sponsorships, we cover it all.
Tune in and learn:
+ What the Dream 100 really is (hint: it's not what you think!)
+ How to build and prioritize your own Dream 100 list
+ Strategies for working your way in vs. buying your way in
This episode is a must-watch for any B2B marketer looking to maximize their reach and connect with their ideal customers. Don't miss out on this game-changing strategy!
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00:00 Unlocking the Power of the Dream 100 Strategy
03:00 The 5 B's Framework: Your Roadmap to B2B Success
06:00 Decoding the Dream 100: What It Really Means
09:10 Building Your Dream 100 List: Online and Offline Tactics
12:40 Working Your Way In vs. Buying Your Way In: Strategies Revealed
16:30 The B2B Playbook's Journey: Our Dream 100 Experience
19:40 Collaborating with Influencers: Maximizing Your Reach
22:20 Prioritizing Your Dream 100 List: Smart Targeting Techniques
24:40 Sponsorships and Advertising: Making the Most of Your Budget
26:00 Overcoming Challenges: Implementing Dream 100 as a Non-Expert
28:40 Repurposing Content: Maximizing Your Subject Matter Experts' Time
29:40 Key Takeaways: Mastering the Dream 100 Strategy
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S06 E150 - The B2B Playbook
#b2b #b2bmarketing #demandgeneration #demandgen
#b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing #salesandmarketing #dream100