Social Media Marketing Talk Show
Facebook Updates: Ads, Promo Codes, Monetization, and More
Apr 1, 2024
Social media expert Jerry Potter and marketing specialist Allie Bloyd discuss the latest Facebook updates, including optimization for reels, dynamic personalization in ads, promo code benefits, AI integration in marketing, creator monetization enhancements, and cross-posting features between Facebook and Threads with privacy considerations.
25:01
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Quick takeaways
- Facebook focuses on expanding ads in reels to optimize ad viewing on Facebook and Instagram, but ads may appear oddly formatted due to Meta's optimization.
- Facebook introduces reminder ads for Instagram, external links, and new product features to notify audiences about online events, aiming to increase engagement and conversions.
Deep dives
Updates in Facebook Reels and Ad Optimization
Facebook is focusing on expanding ads in reels, aiming to optimize ads for viewing on reels across Facebook and Instagram. While this feature aims to enhance ad effectiveness, some ads may appear oddly formatted due to Meta's optimization. There are concerns about potential disruptions and the need to monitor performance closely without disrupting the ad's learning period.
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