The Greek Freak Erases Borders as NBA's Bucks Go Global

Milwaukee Bucks President Peter Feigin discusses a bevy of topics related to his National Basketball Association team, which is owned by private equity investors Marc Lasry,  Wes Edens and Jamie Dinan. The former Madison Square Garden executive talks about the financial effect of the team’s new, yet-to-be-named arena, as well as the impact his star player, Giannis Antetokounmpo -- aka the Greek Freak -- has on negotiations with prospective sponsors seeking a global audience. He also talks about the team’s entry in the NBA 2K, a joint esports venture between the NBA and Take-Two Interactive.

Feigin was named president of the Bucks in 2014, and was charged with spearheading the growth of the franchise’s business operations. He has worked to build the team’s season ticket base, sponsorship and presided over the effort to build a new $500 million-plus arena. The building is scheduled to open in the fall of 2018. Feigin previously was president and COO of Marquis Jet and helped lead its acquisition by Berkshire Hathaway-controlled NetJets in 1998.

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