Criminal defense attorney Adam Rossen reveals how looking outside your practice area can revolutionize your firm's growth. From amassing over 1,000 five-star reviews in a sensitive practice area to building a YouTube channel with 2.5M+ views, Adam shares how cross-industry innovation helped scale his firm to 8 locations.

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. 

In today's episode of Personal Injury Mastermind, criminal defense attorney Adam Rossen reveals how looking beyond traditional legal marketing led to extraordinary growth. While many firms struggle to get reviews in sensitive practice areas, Adam's team has generated over 1,000 five-star reviews through an innovative, gamified approach. He shares his successful two-pronged YouTube strategy that's garnered 2.5M+ views and drives consistent case acquisition. Plus, learn how his pod-based team structure, powered by virtual legal assistants, enables systematic scaling across eight locations. For personal injury attorneys looking for fresh perspectives on firm growth, this cross-industry conversation is packed with actionable insights.

We discuss:

• Why looking outside your practice area leads to innovative growth strategies
• How to build trust and gather reviews in sensitive practice areas
• Scaling with virtual legal assistants and pod team structures
• YouTube marketing strategies that drive case acquisition
• Building systems that support sustainable growth

Guest Details

Adam Rossen, Managing Partner of Rossen Law Firm, is a former prosecutor turned criminal defense attorney who has scaled his practice to 8 locations. Adam focuses on implementing cutting-edge marketing strategies and scalable team structures, often drawing inspiration from personal injury and other practice areas.

• Adam Rossen: LinkedIn, email, 
• Rossen Law: Website, YouTube, TikTok, X (Twitter)
• Podcast: Success in South Florida 

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. 

• Rankings: Website, Instagram, Twitter
• Chris Dreyer: Website, Instagram
• Newsletters: The Dreyer Sheet 
• Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
• Work with Rankings: Connect

Time Stamps

00:00 Intro

01:43 From Law School to Prosecutor 

02:57 Basketball Coaching & Finding a Managing Partner

06:00 Scaling Across 8 Locations 

06:30 Team Evolution & Growth During COVID 

08:00 Virtual Legal Assistants & Pod Structure 

14:00 Building 1000+ Reviews in Criminal Defense 

15:06 The Trust Factor: Getting Sensitive Reviews 

18:00 Tech & Gamification of Review Collection 

20:03 Sponsor Break: PI Lawyer Marketing Book 

20:54 Multi-Channel Marketing Strategy 

24:00 YouTube Success: 2.5M Views and Growing 

28:25 Podcast Strategy & Community Building 

33:45 Key Takeaways: The PiM Points 

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