Personal Injury Mastermind 289. Cross-Industry Secrets: 1K+ Reviews, 2.5M+ YouTube Views, Building Teams That Scale
Criminal defense attorney Adam Rossen reveals how looking outside your practice area can revolutionize your firm's growth. From amassing over 1,000 five-star reviews in a sensitive practice area to building a YouTube channel with 2.5M+ views, Adam shares how cross-industry innovation helped scale his firm to 8 locations.
Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.
In today's episode of Personal Injury Mastermind, criminal defense attorney Adam Rossen reveals how looking beyond traditional legal marketing led to extraordinary growth. While many firms struggle to get reviews in sensitive practice areas, Adam's team has generated over 1,000 five-star reviews through an innovative, gamified approach. He shares his successful two-pronged YouTube strategy that's garnered 2.5M+ views and drives consistent case acquisition. Plus, learn how his pod-based team structure, powered by virtual legal assistants, enables systematic scaling across eight locations. For personal injury attorneys looking for fresh perspectives on firm growth, this cross-industry conversation is packed with actionable insights.
We discuss:
- Why looking outside your practice area leads to innovative growth strategies
- How to build trust and gather reviews in sensitive practice areas
- Scaling with virtual legal assistants and pod team structures
- YouTube marketing strategies that drive case acquisition
- Building systems that support sustainable growth
Guest Details
Adam Rossen, Managing Partner of Rossen Law Firm, is a former prosecutor turned criminal defense attorney who has scaled his practice to 8 locations. Adam focuses on implementing cutting-edge marketing strategies and scalable team structures, often drawing inspiration from personal injury and other practice areas.
- Adam Rossen: LinkedIn, email,
- Rossen Law: Website, YouTube, TikTok, X (Twitter)
- Podcast: Success in South Florida
Chris Dreyer and Rankings Details
Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.
- Rankings: Website, Instagram, Twitter
- Chris Dreyer: Website, Instagram
- Newsletters: The Dreyer Sheet
- Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
- Work with Rankings: Connect
Time Stamps
00:00 Intro
01:43 From Law School to Prosecutor
02:57 Basketball Coaching & Finding a Managing Partner
06:00 Scaling Across 8 Locations
06:30 Team Evolution & Growth During COVID
08:00 Virtual Legal Assistants & Pod Structure
14:00 Building 1000+ Reviews in Criminal Defense
15:06 The Trust Factor: Getting Sensitive Reviews
18:00 Tech & Gamification of Review Collection
20:03 Sponsor Break: PI Lawyer Marketing Book
20:54 Multi-Channel Marketing Strategy
24:00 YouTube Success: 2.5M Views and Growing
28:25 Podcast Strategy & Community Building
33:45 Key Takeaways: The PiM Points
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