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Startups For the Rest of Us

Episode 547 | Private Podcasting, Apple's Announcement, and Accelerating Growth with Craig Hewitt

Apr 27, 2021
Craig Hewitt, a key player in private podcasting and the growth of Castos, dives into the burgeoning trend of private podcasts as vital communication tools for businesses. He discusses Apple's latest subscription announcement and how it shapes the podcasting landscape. The conversation highlights the integration of mobile apps for better audience engagement and innovative monetization strategies beyond traditional advertising. Craig also shares insights on improving user experience for significant growth and tackling the challenges founders face in balancing product quality with business expansion.
36:44

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Private podcasting is growing as a tailored communication tool for organizations, offering exclusive content and engaging specific audiences effectively.
  • Apple's subscription podcasting announcement introduces new competition and complexity, impacting creators' control over audience relationships and monetization opportunities.

Deep dives

Evolution of Private Podcasting

Private podcasting has emerged as a distinct segment within the podcasting landscape, primarily aimed at enhancing communication for companies and niche audiences. Unlike traditional public podcasts designed for broad exposure, private podcasts function similarly to membership sites, catering to specific groups such as online course participants or internal company communications. This model allows businesses to deliver exclusive audio content for purposes like employee onboarding and announcements, thereby eliminating the reliance on conventional communication methods like emails or memos. The flexibility of private podcasting is drawing increased interest as organizations seek effective ways to engage their team members in a more accessible and mobile-friendly format.

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