Round Table China Why have products featuring 'TCM' become a trending craze among young people?
Dec 2, 2024
Dive into the rise of Traditional Chinese Medicine (TCM) as it captivates young consumers with herbal-infused foods and Instagram-ready snacks. Explore the fusion of ancient practices with modern dining, and ponder whether this trend is fleeting or here to stay. Learn how AI is revolutionizing TCM through tongue analysis and personalized herbal recommendations. Plus, discover the balance between wealth, knowledge, and creativity in shaping mental well-being. This vibrant discussion highlights cultural significance and the influence of social media on health choices.
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Medicinal Tea Trend
- Niu Honglin saw many medicinal tea shops in Nanchang, with young people lining up.
- This, combined with online reports, suggests growing popularity.
Tongrentang's Popularity
- Fei Fei mentions Tongrentang, a TCM brand, opened a cafe in Beijing.
- Their bread sells out every morning, highlighting the trend's popularity.
Market Growth
- China's medicinal cuisine market exceeded $23 billion in 2023, growing by almost 11%.
- This strong growth confirms the trend's increasing popularity.