Why have products featuring 'TCM' become a trending craze among young people?
Round Table China
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The Rise of Medicinal Cuisine Trends Among Youth in China
This chapter explores the growing trend of medicinal cuisine among young consumers in China, emphasizing the market expansion of traditional medicine products. It highlights popular items such as medicinal teas, the cultural significance of traditional Chinese medicine, and the influence of social media on health-driven consumer choices.
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