SaaS Interviews with CEOs, Startups, Founders
10 Person Agency Does $2m Revenue, SaaS Tool Next
Aug 4, 2023
The podcast discusses the journey of a CEO from a corporate job to starting his own agency, the growth and structure of a 10-person agency, revenue management challenges, and their plans to disrupt the SEO tool market with an upcoming SaaS tool.
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Quick takeaways
- Successful SaaS founders often start with agency or service revenue before transitioning to SaaS
- Hounder's upcoming SaaS tool, SEO Central.ai, aims to optimize SEO efforts for large enterprises by replacing tools like Yoast
Deep dives
Background and launch of hounder agency
Josh Northcott left enterprise software in 2015 to launch hounder.co, an agency that specializes in large web system implementation and development. The agency has had a successful track record, achieving a million in revenue in 2021 and two million revenue last year. Their success has prompted them to secretly develop an internal SaaS tool, which they plan to release later this year.
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