Leveling Up with Eric Siu How Fortnite & MrBeast Rake In The Cash By Giving Away Free Content
Nov 20, 2020
06:08
In this episode, Eric talks about giving away free content and why it can be such a successful business model. We hear about some examples of brands who have done this and why delaying gratification, if you can, will help you win.
TIME-STAMPED SHOW NOTES:
- [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
- [00:22] What Eric means by “the business of free content”.
- [00:50] Fortnite’s business model, giving away free content, and why this is so effective.
- [02:14] If possible, try to prolong giving away free content as long as you can.
- [03:02] How MrBeast has leveraged the free content model successfully.
- [04:10] Eric’s approach to monetizing Leveling Up and Marketing School.
- [05:12] Deferring gratification will put you in a better spot than most.
Resources From The Interview:
- Mr Beast
- MrBeast on Twitter
- MrBeast on YouTube
- Fortnite
- Tim Sweeney
- Joe Rogan
- Bill Belichick
- Leveling Up
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