Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Entrepreneurship for Expert Business Owners & Executives. Why Your LinkedIn Posts Flop & Exactly How to Fix It, with Nicole Osborne 🥨
If LinkedIn feels like a minefield - whether you’re worried about sounding too salesy, posting into the void, or turning connections into clients - this episode is for you. Nicole Osborne, a LinkedIn strategist and trusted advisor to tech founders and agency owners, shares practical, mindset-shifting tactics to help you use the platform with confidence.
3 Key Takeaways
✳️ LinkedIn Isn’t About Your Peers - It’s About Your Audience
- Many professionals avoid posting because they fear judgment from colleagues. Nicole’s reframe: Focus on attracting clients, not impressing peers. Speak to the people who need your expertise, not those who already have it.
✳️ Start Small: Engage Before You Create
- If posting feels daunting, begin by commenting thoughtfully on others’ content. This builds visibility, trains the algorithm, and eases you into showing up consistently.
✳️ Consistency > Virality
- Not every post will "go viral," and that’s okay. Silent opportunities (referrals, DMs) often matter more than likes. Nicole’s mantra: Stay top of mind, not trendy.
3 Actionable Steps
✳️ Reintroduce Yourself
- Share a short, relatable story (e.g., a career pivot or lesson learned). Example: "When I left corporate, I struggled with X—here’s what changed everything."
✳️ Audit Your Profile for "Talking Points"
- Add a human touch (e.g., Nicole’s pretzel emoji for her German roots) or a client-focused headline. Ask: What would make someone remember me after a networking event?
✳️ Turn Client Conversations into Content
- Repurpose a recent client question or win into a post. End with a low-barrier CTA like: "Has this ever happened to you? Comment below."
Find our more about Nicole Osbourne : wunderstars.com/content-inspiration----
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