On Purpose with Jay Shetty Jamie Kern Lima ON: Body Shaming in the Beauty Industry and Developing Unstoppable Self-Confidence
May 10, 2021
In this conversation, Jamie Kern Lima, co-founder of It Cosmetics and a trailblazer for female leadership in the beauty industry, shares her inspiring rags-to-riches journey. She discusses the damaging effects of body shaming and emphasizes the importance of self-acceptance and authenticity. Jamie highlights how intuition and small victories can fuel self-confidence. With insights from her book, 'Believe It', she encourages listeners to embrace their unique identities and pursue personal growth while challenging traditional beauty norms.
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From News Anchor to Entrepreneur
- Jamie Kern Lima, inspired by Oprah, dreamt of interviewing others and worked as a news anchor.
- A skin condition and constant negative feedback led her to create It Cosmetics.
Rejection and Triumph
- After facing constant rejection from retailers, an investor told Jamie he didn't think women would buy makeup from someone who looked like her.
- Six years later, he admitted he was wrong after L'Oreal acquired It Cosmetics for $1.2 billion.
Authenticity's Power
- Jamie prioritized authenticity over conforming to industry standards, showcasing real women and her skin condition on QVC.
- After three years of rejections, this authenticity resonated with customers, leading to a sold-out show and the brand's success.
