The Edward Show

SEO for Authors: How to Sell Your Book with Search Engine Optimization

4 snips
Jul 21, 2025
Unlock the secrets of SEO tailored for authors! Discover why search engine optimization is a game-changer for boosting your book sales. Learn how to identify high-value keywords, create compelling landing pages, and build an effective SEO hub. Explore strategies for niche books and easy backlink techniques to increase your online visibility. This practical guide will empower you to turn browsers into buyers, making it a must-listen for every author looking to expand their reach!
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ADVICE

SEO Works for Niche Books

  • Many authors wrongly assume SEO won't work for niche books.
  • Edward Sturm shows that SEO is actually highly effective, especially with low competition and timeless subjects like historical fiction.
ADVICE

Create Keyword-Focused Landing Pages

  • Use specific keywords related to your book's theme for SEO pages.
  • Create targeted landing pages with these keywords as titles, headings, and URLs to attract precise searches.
ADVICE

Use Hub Page for SEO Structure

  • Build an SEO hub page linking to all keyword landing pages for ease of navigation.
  • Place this hub page close to your homepage and name it logically like "Explore" to improve Google ranking.
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