The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch 20Growth: The Inside Story to Uber's Hypergrowth Scaling; What Worked, What Did Not? | Spending a $1BN Budget at Uber and Why China was the Wild West for Uber | Why You Do Not Need a Growth Team with Adam Grenier
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Mar 15, 2023 In a captivating discussion, Adam Grenier, a growth expert with a rich history at Uber and other tech giants, shares his journey into the growth world. He reveals why you don’t necessarily need a dedicated growth team and how to instill growth principles in existing ones. Adam also provides insights into effective hiring practices that identify growth mindsets. He talks about Uber's scaling challenges in China and the balance of data and user psychology for sustainable growth, highlighting the importance of real-world marketing strategies.
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Hotel Tonight's Mobile Growth
- Adam Grenier's first growth role was at Hotel Tonight, a mobile-only travel app.
- The company couldn't use SEO due to agreements with hotels, forcing them to innovate in mobile marketing.
Uber's Marketplace Dynamics
- At Uber, Adam Grenier learned about marketplace dynamics and the importance of balancing rider and driver acquisition.
- This experience provided a "master class in marketplaces" and highlighted the interconnectedness of supply and demand.
Lambda School's Job Placement Focus
- Adam Grenier joined Lambda School focusing on student acquisition but realized job placement was key.
- This shift prioritized outcomes over inputs, changing the product and marketing focus.