Too Many Barriers - Social Proof HOT SEAT #37

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The decision to pivot to school food delivery was strategic, as schools had started banning popular delivery services like Uber Eats and DoorDash due to security concerns. Rush to Line saw an opportunity to provide a solution by partnering with Atlanta Public Schools and Fulton County Schools to offer food delivery throughout the school day. By partnering with healthy restaurants near school locations, Rush to Line aims to provide nutritious meal options for faculty, staff, and even athletic teams.

The company's approach to school food delivery involves using QR codes on coffee mugs as recruiting tools, allowing teachers to easily access the platform and place orders. Rush to Line's founder serves as the delivery person, ensuring that orders are fulfilled promptly. Despite only starting the school food delivery service a month and a half ago, Rush to Line is optimistic about its potential for success.

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