Stephan Spencer — The SEO Mistakes That Everyone Is Making

Back in 1995, Stephan Spencer decided to drop out of college and start his own website agency. Four years later he had the “crazy” idea he could live anywhere he wanted, so he moved to the beaches of New Zealand. There he built his first SEO company when Google was just becoming a household name.

Stephan is a top SEO consultant and best selling author who is known as a cutting edge strategist for some of the world’s most recognized brands. He keeps seeing businesses make the same mistakes and he’s here to share his expertise so entrepreneurs can stop wasting dollars and start getting profitable results.

Whether you have an established website or about to launch a new one, listen in as Stephan shows Matt and Joe how to build for SEO and keep it optimized, the criteria Google currently uses for rankings, and which SEO tools everyone should be using. This episode is stuffed with SEO expertise, but if you’re craving more go check out our conversations with Brian Dean and Christopher Gimmer.

“Don't try and outsmart or trick Google. You're not going to win at that game. Everything you do has to be underpinned by value creation.” -Stephan Spencer

Some Topics We Discussed Include:

• A simple tactic to set a domino effect in motion
• Why you must always aim for the big fish
• How to quickly double-hit every win
• The right way to go off brand and increase traffic
• What you can do to “outsmart” A.I. (your brain isn’t enough!)
• How Google keeps its rap sheets on businesses
• Why your high-quality content is landing dead in the water
• EAT and YMYL - they’re more important than ever
• The ins and outs of YouTube’s unique SEO structure
• A method to gain traffic as soon as you buy a new domain
• How to make sure your website stays optimized
• One fix that can lift a site all the way to page #1
• The SEO tools everyone should be using

Contact Stephan Spencer:

• Marketing Speak/hustle - special link!
• Get Yourself Optimized
• StephanSpencer.com
• Connect on Instagram
• And on Facebook or Twitter

References and Links Mentioned:

• The EGP Letter – Get our print newsletter
• The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out
• Abundance 360
• MarketMuse
• Google Cloud - Natural Language
• Google Search Quality Evaluator Guidelines
• There’s no shortcut to authority: Why you need to take E-A-T seriously
• Google Keyword Planner's Dirty Secrets
• The Strategies and Techniques Behind Viral Videos with Jamie Salvatori
• Link Research Tools
• ahrefs
• SEMrush
• Majestic
• MOZ Link Explorer
• MOZ Keyword Explorer
• Rank Ranger
• Google Trends
• Answer The Public
• Ubersuggest
• Searchmetrics
• Brian Dean: Google And YouTube SEO Strategies For 2019
• Christopher Gimmer: The Founder Of Snappa Shares His SEO Secrets