222 - Do Bourbon Brands Care About Their Customers?

If you’re a bourbon die hard, you’ve probably asked yourself this question, “Do bourbon brands care about me?”. You know what I’m talking about because you join in on the conversation when distilleries increase prices or you get angry because your barrel picking group has been snubbed out for allocation reasons. The Bourbon Pursuit team takes a hard look at many of the larger whiskey producers by looking at some of their past actions. But if you’re the whiskey producer, what would you do in the same situation?

Show Notes:

• Wilderness Trail Expansion: https://amnews.com/2019/10/03/wilderness-trail-distillery-expanding-planning-huge-announcement/
• Toddy’s: https://www.liquor.com/articles/best-bourbon-store-toddys-liquors/#gs.7u244v
• Glenlivet Scotch Pods: https://www.cnn.com/2019/10/05/world/glenlivet-scotch-whisky-capsule-glassless-trnd/index.html
• Scotch Tariffs: https://www.cnn.com/2019/10/03/business/us-tariffs-whisky-wine/index.html
• This week’s Above the Char with Fred Minnick talks about line etiquette.
• What are your thoughts on the Heaven Hill Bottled-in-Bond relaunch?
• What do you think Heaven Hill did wrong in that situation?
• Are we moving away from a $15 price point?
• What about the Booker's price increase?
• Let's discuss Maker's attempt to lower the proof.
• What about Sazerac's strategy?
• What about Brown-Forman?
• What's happening with the allocation of barrel picks? Are people or groups getting cut off?

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