The Podcasters Podcast Leveraging Instagram to Scale and Grow Your Podcast
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Whilst all social media platforms have their advantages and you should be across all of them, Instagram has a unique combination of features that make growing your podcast easy! In this episode, Ash and Kane talk through the main ways you can leverage Instagram to grow and scale your podcast.
KEY TAKEAWAYS
- Repurposing is the biggest way you can leverage Instagram to grow your podcast. After recording your podcast episode, cut it up into usable clips and create an Instagram reel.
- Collaboration posts are a great way to utilise other people's audience
- Ensure you have good content so you can then reach out to guests you want to appear on your podcast.
- When you are interviewing someone, you can use Instagram and do a live at the same time, when all of your audience and potentially your guest too will receive a notification.
- Instagram has some of the same functions as Facebook, LinkedIn and even TikTok, but certain features work better for podcasts on one platform -vs- another so it's essential you are present across all of them to gain maximum growth.
BEST MOMENTS
“It never gets the same reach when you share someone’s post”
“One of the best ways to reach out to people is through voice notes”
“The benefit of live is all your audience is being notified that you’re live”
VALUABLE RESOURCES
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron & Ashley Morris manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years.
CONTACT METHOD
Email: podcast@progressiveproperty.co.uk