Michael F. Schein is a hype specialist and the author of The Hype Handbook: 12 Indispensable Secrets from the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. He is also the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their industries. 

We caught up with Michael recently to talk about his book about how hype can be a very good thing. In and of itself, hype can be a powerful tool of promotion and its bad reputation may be well deserved, but it’s not carved in stone. Hype has a place in a world abundant with choice and Michael has some ideas on how to use hype to cut through a crowded field. 

Michael offers some tips on how to manage your way – ethically – through the world of hype to help you and your ideas breakthrough. 

We also talked about Tim Ferriss’s claim on the world kickboxing championship, and we discussed which world would be a better world to live in: a world that was imagined in George Orwell’s Nineteen Eighty-Four, or Aldous Huxley’s A Brave New World. Buckle up, Buttercups! 

© 2021 Behavioral Grooves

Michael Schein: https://michaelfschein.com/ 

You can download Michael’s recommendations on hype ideas at www.hypereads.com/list 

Access to Anyone podcast: https://www.accesstoanyonepodcast.com/ 

George Orwell’s Nineteen Eighty-Four: https://en.wikipedia.org/wiki/Nineteen_Eighty-Four 

Aldous Huxley’s A Brave New World: https://en.wikipedia.org/wiki/Brave_New_World 

Tim Ferriss: https://en.wikipedia.org/wiki/Tim_Ferriss 

Anarchist Cookbook: https://en.wikipedia.org/wiki/The_Anarchist_Cookbook 

Shep Gordon: https://en.wikipedia.org/wiki/Shep_Gordon 

“Wall Street” movie: https://en.wikipedia.org/wiki/Wall_Street_(1987_film) 

Wembley Stadium: https://en.wikipedia.org/wiki/Wembley_Stadium 

Frans de Waal Capuchin Monkey Experiments: https://www.youtube.com/watch?v=meiU6TxysCg

Behavioral Grooves Patreon: https://www.patreon.com/behavioralgrooves 

Black Flag “Nervous Breakdown”: https://www.youtube.com/watch?v=302oEzSPCqE 

Violent Femmes “Blister in the Sun”: https://www.youtube.com/watch?v=JE-dqW4uBEE 

David Bowie “Modern Love”: https://www.youtube.com/watch?v=jLMUZahN7NU 

Alice Kooper “No More Mister Nice Guy”: https://www.youtube.com/watch?v=KN6ngThqMEs 

Ministry “Jesus Built My Hotrod”: https://www.youtube.com/watch?v=IpPOX6-sP7g 

Dead Milkmen “Punk Rock Girl”: https://www.youtube.com/watch?v=yF7fgEMrk0k 

Sonic Youth “Superstar”: https://www.youtube.com/watch?v=Y21VecIIdBI 

California Raisins “Heard it Through the Grapevine”: https://www.youtube.com/watch?v=UShiwymsX0w 

WWF “Land of A Thousand Dances”: https://www.youtube.com/watch?v=oHZCcu9ltcs 

Whitney Houston “I Will Always Love You”: https://www.youtube.com/watch?v=mK4hweZRU0k 

Boomtown Rats “I Don’t Like Mondays”: https://www.youtube.com/watch?v=FcZW0GFLSdw 

The Specials “Monkey Man”: https://www.youtube.com/watch?v=49FbSq_JNeQ 

Sex Pistols “God Save The Queen”: https://www.youtube.com/watch?v=02D2T3wGCYg 

The Clash “Rock the Casbah”: https://www.youtube.com/watch?v=bJ9r8LMU9bQ 

Husker Du “Camden Palace”: https://www.youtube.com/watch?v=gsGw8DyWkik 

The Replacements “I Will Dare”: https://www.youtube.com/watch?v=o4ynSTN8bkc 

Depeche Mode “Personal Jesus”: https://www.youtube.com/watch?v=u1xrNaTO1bI 

The Dead Kennedy’s “In God We Trust”: https://www.youtube.com/watch?v=_bqIS0n64Ig 

Joy Division “She’s Lost Control”: https://www.youtube.com/watch?v=FD2SfQJOK08