More or Less: Behind the Stats Do we have enough clothes for the next six generations?
Nov 9, 2024
Sabina Lavrenouk, a researcher from Nottingham University specializing in data analysis in fashion, joins the discussion on clothing overproduction. She delves into the staggering environmental impact of global clothing waste, contrasting high-quality garments with cheap, disposable fashion. The guests also dissect the controversial claim that we have enough clothing for the next six generations, emphasizing the need for data verification and transparency in the industry. They reveal that industry narratives often lack solid evidence, raising critical questions about sustainability.
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Existing Clothes for Future Generations?
- Some fashion activists claim enough clothing exists to dress the next six generations.
- This statement lacks robust data and is difficult to verify.
Claim Origins
- Beth Ashmead-Latham investigated the claim's origins, tracing it back to Patrick Grant.
- Grant mentioned an unnamed London university researcher as his source, but they remain unidentified.
Opaque Production Data
- Data on annual garment production is scarce and unreliable, as many major brands do not disclose it.
- Adidas, an exception, published producing over 1 billion items in 2022, but even that figure is unclear.