Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Matt Theurer, CEO & Co-Founder of HyperSpectral, an AI-powered spectral intelligence solution that's raised $8.5 Million in funding.

Here are the most interesting points from our conversation:

• AI-Driven Pathogen Detection: HyperSpectral combines AI and spectroscopy to rapidly detect pathogens in food systems, offering a faster, cost-effective alternative to current methods like PCR.
• Pandemic Inspiration: The inefficiencies of COVID-19 testing inspired Matt to explore new ways of detecting pathogens, realizing that similar issues existed in food safety.
• Broad Applications Beyond Food: While the initial focus is food safety, the technology has broad applications, including human health (detecting antibiotic-resistant bacteria) and materials provenance.
• Outsider Perspective as a Strength: Coming from outside the traditional microbiology field allowed Matt and his team to question established practices, leading to more innovative solutions.
• Creating a New Category: HyperSpectral is positioning itself as a category creator in "spectral intelligence," leveraging physics and AI to solve real-world problems.
• Navigating Market Focus: Despite the many potential use cases, HyperSpectral prioritized food safety due to fewer regulatory hurdles and a clear market need, which informed their GTM strategy.

//

Sponsors:

Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.

www.FrontLines.io

The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. 

www.GlobalTalent.co