We’ve all had the following experience. We’re on a quest for a specific product hoping if will fulfill a very specific need. So we visit a product page on Amazon or another eCommerce site hoping that this might be the product we’ve been eagerly searching for….But, to our disappointment the product page doesn’t clearly tell us if the product will meet our need or not. So we don’t buy. Uh-oh.
Pop quiz. What can increase customer engagement, improve conversion rates by 2-10x, and drive substantial organic traffic? Easy - Q&A content. My guest this week is James Arnold, the Co-Founder of Answer Base a SaaS platform that makes it easy to collect and leverage Q&A and FAQ content. In this episode we dive into the following:
- Why Q&A content on product details pages is so powerful
- Taking a cue from Amazon where and how to use Q&A content on PDPs
- How to build a Knowledge Based that answers 80%+ of your shoppers questions
- How to structure your Q&A content to rank well on Google….HINT: Google LOVES Q&A Content. And so do shoppers.
- How to leverage FAQ pages
- Plus more!
eCommerce Evolution