NARPM Radio Leading from Afar: Building a Property Management Company That Runs Itself
Nov 19, 2025
Margo Boughton, an experienced leader in property management, shares her journey from managing multifamily properties to driving growth at Emerson Property Management. She discusses the importance of building systems that empower teams, allowing for remote leadership. Margo reveals how she transformed processes into tech solutions and created automated onboarding in LeadSimple. Tune in to learn how automated communication enhances consistency and owner satisfaction, and discover her final insights on the meaningful impact of property management.
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Red Dress Interview Mixup
- Margo recounts showing up in a red dress for a final interview on the wrong day and briefly ghosting Pete.
- Despite the mixup she later joined Empire and became a trusted operations leader.
Rapid Growth After Joining Emerson
- Margo explains she joined Emerson and scaled it from ~80 to about 250 doors within two years.
- She applied processes from prior startups and adapted them with newer tech to fuel fast growth.
Map Proven Processes Into Tech
- Adopt existing proven processes and map them into current tech rather than reinventing from scratch.
- Use checklists automated in your platform to ensure consistent execution across the team.