Wednesday Thoughts: Moving Beyond Last Touch Attribution - Branding Strategies for Med Spas

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleBuilding a strong brand is one of the most powerful things you can do for your med spa, but it is also one of the most misunderstood. Too often, practices focus only on direct response advertising and last touch attribution, missing the bigger picture of how brand equity multiplies results over time.In this episode, I break down why building brand matters just as much as your Facebook, Instagram, or Google ads and how it creates a “flywheel effect” that makes every marketing dollar work harder.You’ll learn:✅ The difference between direct response advertising and long term brand building✅ Why last touch attribution does not tell the whole story of what drives patient growth✅ How brand recognition amplifies the performance of your paid ads✅ Practical ways to start building brand equity through authentic, educational content✅ How to balance measurable short term ROI with long term brand growth strategiesWhen patients seek you out because of who you are, not just because of an ad, you move from chasing leads to creating demand. Done right, this shift can transform your med spa’s growth curve into something exponential.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing