

1666 – Filling That Place In People’s Lives With Podcasting with Command Your Brand’s Jeremy Slate
Sep 13, 2023
22:12
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the President of Command Your Brand, Jeremy Slate.
Jeremy passionately emphasizes the need for a strategic mindset and a focus on impact rather than becoming fixated on vanity metrics when contemplating a role as a podcast guest.
Jeremy maintains that podcasting opens doors for networking and paves the way for fruitful collaborations and business partnerships. By inviting guests to participate in podcasts, individuals can seize the opportunity to showcase their expertise and craft content that holds substantial value and is adaptable to multiple platforms.
He emphasizes that adopting a proactive and practical approach is imperative to extract the maximum benefits from podcast appearances. Transforming podcast episodes into diverse content formats, such as blog posts, proves invaluable, especially in light of challenges presented by social media platforms like Facebook, LinkedIn, and Instagram, which often discourage users from straying outside their domains.
Jeremy Ryan Slate also delves into the intricacies of the customer journey and user experience for prospective podcast guests. He underscores the importance of delivering value to the audience and establishing oneself as a bona fide expert during interviews. Offering free content and courses is a powerful strategy to construct a favorable reputation and amplify visibility. Jeremy urges guests to tailor their offerings to align with the audience's needs and desires, thereby determining the value they bring to the table.
Key Points from the Episode:
- Benefits of being a guest on podcasts
- Power of podcasting as a marketing and networking tool
- Importance of mindset and impact in podcasting
- Networking opportunities in podcasting
- Showcasing expertise and creating valuable content as a guest
- Repurposing podcast episodes into other forms of content
- Overcoming challenges of sharing content on social media platforms
- Providing value and establishing authority as a podcast guest
- Focusing on the needs and desires of the audience