Weekly Buzz 7/3/25: Big Amazon Vine Change? | Project X Casting Call
Jul 3, 2025
Amazon is shaking things up by allowing sellers to gather Vine reviews before product launches, giving them a competitive advantage. Project X has a $10,000 casting call underway, and there's buzz about a new tool for creating impressive product videos using AI. KDP sellers are gaining access to in-browser sales data, streamlining their research process. Meanwhile, e-commerce dynamics are shifting, with brands like Temu and Shein focusing on Europe due to tariff pressures in the U.S.
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insights INSIGHT
Amazon Vine Pre-Launch Reviews
Amazon Vine now allows collection of authentic reviews before product launch when enrolling eligible FBA products.
This can provide a competitive edge by starting with up to 30 real reviews on day one, preserving the honeymoon period.
question_answer ANECDOTE
Project X Changed Lives
Project X helped hundreds of thousands go from zero to launching successful Amazon products.
It changed lives by enabling people to start businesses and live their dream lifestyles.
volunteer_activism ADVICE
Leverage AI Video for Ads
Use Amazon Ads Enhanced AI Video Generator to create professional product videos quickly and for free.
Generate multiple video variations for campaigns, saving time and improving ad quality.
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Amazon may have just changed the game by letting you collect Vine reviews before your product launches. Project X is back with the $10,000 casting call, and KDP sellers are finally getting in-browser sales data inside the Chrome extension.
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We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
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