Is ABM the sum total of paid media? Not quite, but it’s a vital part of the strategy that can’t be overlooked.

In this episode of Revenue Makers, hosts Saima Rashid and Adam Kaiser turn the spotlight on digital media’s role in Account-Based Marketing (ABM). They clear up the misconceptions and discuss effective tactics that can take your campaigns to the next level.

Tune in for practical tips on using predictive technology, intent data, and technographics for successful ABM strategies.

In this episode, you’ll learn:

• How to use intent data to enhance your paid media targeting and improve conversion rates.
• Why defining your Ideal Customer Profile (ICP) is crucial before launching any ABM campaign.
• How to effectively measure the impact of your paid media campaigns by tracking engagement metrics.

Jump into the conversation:

02:40: ABM as a company-wide strategy.

06:15: Getting granular with targeting.

12:47 Effective Use of ABM Channels.

14:14 Advanced targeting strategies.

26:19 Measuring success in paid media.