This week's episode is something a little different. Jim returns to the beautiful Miraval Berkshires — a place known for reflection, intention, and growth. And that spirit is exactly what this conversation is all about: Jim's own Reflections on the Journey to Chief Marketing Officer.

We each have our own journey, but today, Jim will take you through his — including an internal viral campaign within P&G that ultimately led to him being offered the role. Then, he walks us through my version of the CMO To-Do List: ten key characteristics to help you ascend the ladder. So whether you're aspiring to the CMO seat, just starting your marketing journey, or simply curious about how leaders grow — this one’s for you. Let’s jump in!

Head over to our LinkedIn to complete your own Marketer’s Self-Evaluation.

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This week's episode is brought to you by

Deloitte and StrawberryFrog.

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Interview Prof. Roper, Lyndal, Historikerin, Autorin "Für die Freiheit"