How to Make a World Cup Bid

Today’s interviewee, Jonathan Luff, was a British diplomat for more than a decade, and worked on the British bid for the 2018 World Cup in the Prime Minister’s office.

Timestamps:

[00:00] Introduction

[00:21] How do you bid for the World Cup?

[11:37] Was the UK too naive to win a bid?

[20:52] Does British soft power still matter?

[23:51] What are the bottlenecks to British economic growth?

[31:37] Can Britain do strategic deterrence with limited resources?

[36:25] How do British diplomats and American diplomats differ?

[48:10] Was Cameron’s foreign policy all a mistake?