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How Taegan Goddard’s Political Blog Gets Up To 10 Million Visitors/Month
Oct 30, 2024
Taegan Goddard, the founder of Political Wire, discusses his impressive journey in blogging that spans nearly 25 years. He reveals his unique 'anti-website' approach, emphasizing reader engagement over traditional SEO tactics. Taegan shares insights on building a loyal audience by providing engaging and reliable content, creating effective monetization strategies, and leveraging a membership model. He also addresses the evolving landscape of political discourse and the importance of adapting to new digital platforms to foster deeper connections with readers.
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Quick takeaways
- Political Wire's success stems from prioritizing repeat visitors and creating an engaging environment for loyal political enthusiasts.
- The creator employs a dual monetization strategy combining ad revenue with a subscription-based model for financial stability and growth.
Deep dives
Founding Political Wire: A Historical Journey
The inception of Political Wire traces back to the mid-1990s when the creator aimed to merge a passion for politics with the emerging internet. Initially developing a site called Political Insider, the journey involved early content management systems like Gray Matter before transitioning to Political Wire in 1999. Inspired by the Washington Wire feature in the Wall Street Journal, the goal was to create a political news aggregator that gathered insights from diverse sources. Over 25 years later, Political Wire has garnered a robust audience, receiving millions of visits monthly, particularly surging during election cycles.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode