Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold SPECIAL LIMITED SERIES: ===> Content CREATION vs. Content CURATION 🚽 <=== | BATHROOM Break #16 (COLLAB: The Marketing Millennials + Do This, Not That)
In this episode of The Bathroom Break, hosts Daniel Murray from the Marketing Millennials podcast and Jay Schwedelson from the Do This Not That Podcast and Subjectline.com discuss the concept of content curation versus content creation and how Daniel built a following of over 1 million people using this tactic.
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Best Moments:
(00:54) Daniel and Jay's sleep schedules and bedtime routines
(01:44) Overview of the episode's topic: content curation vs. content creation
(02:21) Setting the stage: curation vs. creation in retail (Apple vs. Amazon)
(03:04) The importance of having good taste in content curation
(03:30) How Daniel fell into content curation on LinkedIn
(04:24) Daniel's filtering process: "Would I share this in a group chat?"
(05:24) The value of curation: saving time and finding the best content
(06:36) Daniel's initial goal: amplifying other marketing voices
(07:28) Curation as a foundation for building expertise and authority
(08:21) Curation gets a bad rap, but it's a valuable practice
(09:27) Curation should be part of growing a personal brand
(09:30) Subjectline.com as an example of curation in the email marketing space
(10:12) Finding early trends on platforms like Twitter and Reddit
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Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.