Indie Writers Club 063 - Influencing the Influencers
Nov 14, 2025
The hosts dive into the world of influencers and their potential for book marketing, especially in the romance genre. James warns about the future of AI in ad campaigns, emphasizing that ad creative is becoming the new way to target audiences. They also discuss the importance of young readers in driving romance discoverability and offer insights on using smaller influencers for better ROI. Plus, hear about exciting upcoming events and the revival of a popular podcast, all while navigating the challenges of the rising cost of living.
AI Snips
Chapters
Transcript
Episode notes
Double Down On Learning Ads
- Double down on learning how ads work rather than fully automating now.
- Build that background knowledge to gain an edge when AI levels the playing field.
Moving To Florida And A Bar Chat
- James moved across the U.S. to Florida and described an awkward social encounter at a bar.
- He used the story to illustrate cultural differences in friendliness between the U.S. and UK.
Trad Events Often Misleadingly Glamorous
- Traditional publishing events often look glamorous in photos but are usually under-resourced.
- Being trad doesn't guarantee large in-person audiences; authors still need their own visibility.