Influencing people means you can make them say, “Yes” to just about anything. As someone who understands the power of influence, I know just how important it is to master these principles. It’s not just about who you are, it’s about how you use that to build your credibility and arguments. On today’s episode, I’m joined by Dr. Robert Cialdini who shares how using the right words and strategies can help you move people in your direction.  Cialdini is the author behind New York Times bestselling books Influence and Pre-Suasion. These books have sold more than 7,000,000 copies in 44 different countries combined. His new book, New and Expanded Influence, recently came out where he dives into the Principle of Persuasion. Spoiler alert, he doesn’t believe in tricks and schemes to persuade people. So, tune in to this episode as he shares how you can get that, “Yes” using only real and proven strategies. The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/306