In identifying prospective buyers, you have to narrow down your choices in an efficient manner so as not to waste time, energy, and resources. In this episode, Michael Zipursky dives deep the importance of focusing on real buyers. He also addresses the question on why many people being reached out to do not convert into clients. With this, he stresses the importance of creating relationships through relaying impactful communication. Do not consider yourself as just another salesperson, someone who is trying to sell or promote, but someone looking for a partner to collaborate with and to add value.

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Bonus: How To Identify Prospective Buyers In Consulting