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The Startup Playbook Podcast

Ep201 – Cheryl Mack (Co-founder & CEO – Aussie Angels) on how to get started as an angel investor

Dec 12, 2024
Cheryl Mack, Co-founder & CEO of Aussie Angels, shares her journey from launching Australia’s largest startup conference to leading a platform that democratizes angel investing. They delve into the essentials of brand marketing and storytelling for startups. Cheryl offers insightful advice for budding angel investors and discusses what to look for in founders and investment opportunities. Discover the benefits of syndicates and the critical elements that define successful investing strategies as Cheryl navigates the evolving startup landscape.
01:14:19

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Cheryl Mack highlights the vital role of brand marketing and storytelling in distinguishing startup events, resonating with attendees and fostering community.
  • New angel investors should prioritize networking and proactive engagement to build connections that facilitate their integration into the startup ecosystem.

Deep dives

Cheryl Mack's Entrepreneurial Journey

Cheryl Mack began her career as the CEO of StartCon, the largest tech startup conference in Australia, which attracted thousands of attendees eager to learn about startup investment and entrepreneurship. After recognizing the challenges of entering the angel investing space, largely dominated by men, she established Aussie Angels to create accessible investment opportunities for new angel investors. The platform has since enabled over 1,700 angel investors to collectively invest more than $23 million into startups through various syndicates. Her experience in the startup ecosystem has led her to actively engage in multiple projects, fostering a collaborative environment for aspiring entrepreneurs and investors alike.

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