

Liberals Triggered By Wicked Movie? Plus That Bizarre Jaguar Ad...
Nov 29, 2024
Renowned author and activist Ernest Owens, known for tackling cancel culture, and Ghanaian-British musician Fuse ODG, who champions African culture, join the conversation. They dive into the absurdity of Jaguar’s controversial ad, critiquing its disconnect with traditional marketing. The duo also tackles the backlash against the 'Wicked' movie and debates the legacy of charity campaigns like Band Aid, emphasizing the need for dignity in representation and a shift away from dehumanizing narratives in marketing.
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Past Jaguar Experience
- Piers Morgan was a Jaguar ambassador 15 years ago.
- He felt cool driving the smart sports car, unlike the people depicted in the new ad.
Woke Marketing Backfires
- "Woke" marketing campaigns often backfire, as seen with Gillette and Bud Light.
- These campaigns alienate core consumers and lead to financial losses.
Wicked's Success
- Wicked is a successful film, exceeding expectations at the box office.
- Its popularity suggests a demand for this type of movie.