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Generative AI Is Moving From Hype Into ‘Serious Mode’

Jan 30, 2024
AI adoption in marketing is becoming more serious. The guest discusses the hype cycle of generative AI and the challenges of regulating emerging technology. The speaker shares their passion for photography and their decision to leave a top executive position at Adobe. The popularity of chat GPT and its impact on human-computer interaction is explored. The concept of typeface in personalizing AI models is discussed, along with the future of prompt writing in generative AI.
51:04

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Quick takeaways

  • Generative AI is transitioning from experimental projects to repeatable and scalable business processes.
  • As generative AI becomes more prevalent, there is a need to address challenges such as determining what is real and avoiding the sameness trap in marketing and advertising.

Deep dives

Typeface.ai: Personalizing AI Models for Enterprises

Typeface.ai is an enterprise-focused generative AI company that offers a personalized approach to AI models. Their platform allows companies to train large AI systems to speak in their unique voice and style, preserving their brand identity and generating content that resonates with their customers. By bringing together various AI models and offering a multimodal AI content hub, Typeface.ai aims to help marketers and other professionals save time and boost productivity without falling into the sameness trap. The company is backed by major players in the industry, including Microsoft, Salesforce, and Google Ventures, and is focused on serving some of the largest enterprise customers, offering them a way to leverage AI innovation while maintaining control of their creative expression.

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