E.6 Meet Griddle, The Brand To Re-Design The Pancake And Waffle Market

This week I am joined by Ella, the co-founder of Griddle, a challenger brand to the traditional bakery product. Griddle came about after Ella and her co-founder Sophie, really enjoyed their weekend breakfasts of making pancakes and waffles when living together, but noticed there was nothing on the market in terms of a quick pancake and waffle fix in the morning which you can buy from a supermarket without it being full of preservatives. This is when Griddle came about, the plant-based, low sugar pancake and waffle which only needs to be popped into the toaster before it is fluffy and fresh. I found this conversation with Ella so interesting as we discussed the pancake and waffle market as a whole, the freshness of the frozen isle and the effect that sugar has on children and child obesity. 

For all those foodies out there who love discovering new brands, this ones for you!


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