Good news: economic downturns don't have to mean disaster for your studio. In fact, with the right messaging and moves, you can turn uncertainty into opportunity.

In Episode 693: Your Economy-Proof Plan, Part 2, Coach Matt Hanton and I tackle growth strategies that can position your studio to excel while everyone else is playing defense.

Reframe the message: emphasize value—fitness is an investment, not a luxury
Tout value: compare your offer to pricier experiences like dinner and concerts
Hit the 5 kinds of wealth: exercise feeds the mind, body, wallet, time and relationships
Be greedy for growth: look for acquisition, talent and market share opportunities
Diversify your stool: add new revenue legs, like retail or events, to steady your base

Economic slumps don't have to mean shrinking ambitions. Trade fear for faith and take a proactive approach to come out ahead of the curve. Episode 693 lays out your roadmap.

Catch you there,

Lise

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