Launching a consultancy business with a focus on defining services and value proposition for SaaS companies.
Strategies for sustaining a consultancy pipeline include networking, engaging creators, and producing content.
Improving customer onboarding through paid upfront services, pricing experiments, and building user product confidence.
Deep dives
Theme: Preparing for a Father-Daughter Dance Event
The speaker discusses getting ready for a father-daughter dance event, with a focus on outfits and preparations. He mentions wearing a suit with sneakers and talks about his daughters' differing preferences for the event.
One of the speaker's daughters, excited about the dance despite a broken ankle from a trampoline park incident, conveys her strong interest in attending the event in crutches and a boot. The speaker reflects on the challenges and dedication of his daughter.
Business Venture: Launching Instrumentalproducts.com
The speaker talks about launching a website called Instrumentalproducts.com as part of his consultancy business efforts. He highlights the process of defining his consultancy services and value proposition, focusing on working with SaaS companies for new product launches.
Marketing Strategy: Building a Consultancy Pipeline
A discussion on expanding the consultancy business reveals plans for creating a consistent flow of leads to sustain the consultancy pipeline. The speaker outlines strategies like networking with industry contacts, engaging with creators for product launches, and producing content for platforms like YouTube.
Customer Success Focus: Enhancing Onboarding Process for Clarity Flow
The speaker delves into improving the onboarding process for Clarity Flow customers, aiming to enhance customer success. By considering a paid upfront service model, experimenting with pricing strategies, and focusing on building product confidence in users, the team aims to refine the trial experience and support customers effectively.
