Sequence Over Strategy Trust Is the Currency
Sep 11, 2025
Trust is essential in business; it's more than just a nice-to-have. The conversation highlights the stark contrast between traffic marketing and relationship marketing. In saturated markets, building trust is more critical than ever. Collaborations can enhance credibility and help you work smarter, not harder. The focus is on creating deeper connections that lead to lasting success.
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Sequence Beats Strategy
- The sequence of actions matters more than any single strategy in business growth.
- Michelle Warner urges finding and trusting your own sequence rather than copying others.
It Matters More In Tough Markets
- In saturated or uncertain markets, execution quality matters more than usual.
- Michelle Warner frames this as a season where ‘it matters more’ to do business well.
Service Businesses Need Relationships
- Service-based businesses align better with relationship marketing than traffic marketing.
- Michelle Warner ties that alignment to how many leads and conversions a model needs.