In this episode of Changing Minds, I dive into the fascinating world of psychology and the power of persuasion, exploring the peripheral and central routes of influence. Uncovering the secrets of evoking emotions, using storytelling as a tool, and tapping into the psychology of reactance. Plus, I'll discuss the impact of confirmation bias and why being respectful and understanding your audience is crucial for effective communication. Tune in to gain actionable insights into the art and science of persuasion.
