The Marketing Misfits The Art of Branding: Design, Packaging and Strategy for Impactful Brands | Kitty Lai
Jun 10, 2025
Join branding guru Kitty Lai, known for her work with global icons, as she reveals the secrets behind unforgettable branding. Discover the psychology of purchasing, the emotional power of packaging, and the pitfalls of rebranding through captivating stories and expert strategies. She shares insights on how exceptional packaging sparks word of mouth and builds brand loyalty, while also exploring the balance between creative design and environmental consciousness. Get ready for a treasure trove of tips for anyone looking to elevate their brand!
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Ted Baker Brand Evolution Story
- Kitty worked on Ted Baker's brand as it evolved from a 'laddish' brand to a strong women's and global brand.
- She managed brand consistency tightly, approving every detail from logos to buttons.
Branding Builds Loyalty and Experience
- Proper branding and packaging build customer loyalty and trust, essential for a real brand.
- Creating an experience that resonates emotionally helps customers feel good about their purchase.
Packaging Evokes Sensory Emotions
- Packaging evokes sensory emotions touching sight, smell, and texture, creating richer customer experiences.
- These subtle sensory details boost perceived value and urge customers to share the unboxing experience.