Learn how to create effective calls-to-action in your marketing messages in under 5 minutes. Discover the significance of clear goals and decisive actions in storytelling. Explore the importance of crafting clear and convincing calls-to-action on websites. Listen as the hosts analyze a podcast and discuss a website with clear calls-to-action. Gain practical tips for improving marketing collateral to increase conversions.
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Quick takeaways
Clear and direct calls to action are essential for effective marketing, guiding customers towards a specific action.
A clear call to action in storytelling provides a sense of direction and purpose for the hero, propelling the story forward.
Deep dives
The Power of Clear Calls to Action
In this podcast episode, the importance of clear and direct calls to action in marketing is discussed. Using examples from popular TV shows and real website designs, the hosts emphasize the need for a single, unmistakable action that the audience should take. The examples include a skincare website with a 'Shop Now' button, a B2B brand with a 'Schedule a Call' button, and the American Red Cross website with 'Donate Blood' and 'Host a Drive' buttons. The hosts explain that while having two clear calls to action is acceptable for different target audiences, simplicity and clarity are key when guiding customers towards a specific action.
The Role of Clear Calls to Action in Storytelling
The podcast highlights the importance of a clear call to action in storytelling. By referencing popular TV shows like Stranger Things and Lord of the Rings, the hosts explain how each successful story has a specific objective or action that the hero must take to achieve their goal. They describe how in Stranger Things, the objective is to 'close the gate,' while in Lord of the Rings, Frodo must 'get the ring into the fire of the lava pit.' The hosts emphasize that a clear call to action not only propels the story forward but also provides a sense of direction and purpose for the hero.
Auditing and Implementing Calls to Action
In the five-minute marketing challenge segment, the podcast encourages listeners to audit their marketing materials for clear calls to action. The hosts suggest reviewing websites, social media posts, and email communications to ensure that the desired actions are communicated effectively. They explain that every section of a website should contain a call to action, social media posts should include clear instructions, and emails should prominently feature buttons or links for easy customer engagement. By implementing clear calls to action, businesses can simplify the customer journey and facilitate meaningful interactions.
Businesses often find it hard to make calls-to-action that really work in their marketing. This is a big issue because if your call-to-action isn't good, your marketing won't get the results you want. Customers will go where you tell them to, not where you hint or beg them to go. So how do you make sure your message is clear and gets your customers to act?
In today’s episode, we’re continuing our 5 Minute Marketing Challenge series, where you learn one simple marketing effort you can implement in under 5 minutes. In this series, you’ll streamline your marketing and bring back clarity using the StoryBrand framework. Join hosts Dr. J.J. Peterson and April Sunshine Hawkins as they show you how to create effective calls-to-action. Listen in for easy-to-follow advice on how to make your marketing messages clear and convincing so prospective customers know exactly how to buy from you!
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