
The Game with Alex Hormozi The #1 Persuasion Hack That Can Make You Millions | Ep 418
18 snips
Aug 4, 2022 Discover how strong convictions can supercharge your sales approach and lead to massive success. Learn why genuine belief in your product is essential for sales prowess. Strategies abound for training teams to foster self-belief and boost motivation. The discussion also delves into the importance of distinguishing between self-interest and genuinely helping others in sales. Tune in for insights that could elevate your sales game and transform your approach to customer relationships.
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Conviction in Sales
- Sales is about transferring conviction to the prospect.
- Lack of conviction can be masked by good sales training, but true belief is more effective.
Boosting Sales Conviction
- Implement regular meetings between sales and customer success teams.
- Share client wins and testimonials to boost sales team conviction.
Graduation Day Sales
- Alex Hormozi noticed 100% closing rates on Saturdays at his facilities.
- These coincided with client "graduation" days, highlighting the impact of fresh testimonials on sales team conviction.


